THE VALUE OF CONCISERISING
I devote a lot of time to being concise so your audiences need less time to enjoy what you have to say. 25 years in conferences, events, video & film have taught me the value of “conciserising”. A few basics as you sit there in dark:
To empathise with your intended audience, treat ‘em well.
Develop short stories your ideal customers value hearing, seeing or reading. Find a little twist: surprise ‘em.
Reduce your message to its essence then add interest to suit the circumstance - for the fabled encounter in a lift to your TED.
Test your pitch to uncover the bits that elicit a response from the people you want to inspire. The parts that make you feel great.
Take time to learn how to deliver your story brilliantly in whatever media mouthpiece you employ.
Develop the confidence to own the media – online, on-stage, on video, on social & crucially, in conversation.
Stick to what’s important to you & delivers value to your network.
There’s really no need to tell everyone every detail of what you’re doing, selling, changing, managing, achieving, strategising, modelling, proposing, developing, launching, promoting & feeling.
Like a firework display – light ‘em up & leave ‘em wanting more.
If you want to talk (concisely!)