April 6, 2020

Here’s a 4 stage strategy to enable small agencies to move forwards. 

Do it now; because before you know it, this mayhem will end.  Be ready for it on your own terms, for whenever the safety car pulls off.

#1 - Learn to Cope well

Establish your agency's baseline.  That’s...

May 20, 2019

I am often asked this question by owners of project-based businesses.  On the surface, it seems such a simple equation: things are going great and I’ve got more work than I can cope with = get more people to fulfil it.  Jobs done.

As things progress, the chill of a...

May 13, 2019

Why did “Cupcakes! come to mind whilst chewing on scrambled eggs and smoked salmon at breakfast with Creative Bath.

Well, the question for discussion at breakfast was: Social media and marketing: have we reached 'peak social'?

When the Great British Bake Off was in its h...

October 26, 2018

A key strategy to grow the Creative Economy, as identified in Sir Peter Bazalgette’s independent review of the Creative Industries, was the formation of Creative Clusters.  The formation of Mastermind Groups is an effective way to make clusters work.

The challenge if yo...

December 6, 2016

To all purpose-drivers. Whatever you think about the man and what he espouses, Trump's campaign was an abrupt demonstration of the power of purpose. Contrast his with a campaign that seemingly displayed much greater empathy with peoples’ values and beliefs (we logicall...

July 21, 2016

One of my eyebrows keeps rising in Roger Moore-like fashion as I see our renewed focus on values and behaviour change in organisations.

Since the 1990s, I’ve been involved programmes with catchy monikers to address it: “mPowering People”, “Mission Possible”, “Succe...

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